Analyze Opportunity
Hot Sheets
By checking this box, you agree to our TERMS, have read our PRIVACY POLICY and will allow Toyota to send you emails regarding the AIM program.
Enter your information below to calculate your opportunity with the Accessory Interactive Menu (AIM)
Number of monthly new Toyota vehicle sales:
Number of monthly pre-owned Toyota vehicle sales:
Percentage Presented Accessories:
    Totals     Parts     Service     Sales              
Total Presentations:
Total Orders:
Total Revenue:
Total Dealer Accessory Department Gross Profit (All Departments):
What Is AIM?
Accessory Interactive Menu (AIM) is a web-based application for presenting and selling vehicle-specific accessories across any web-enabled device. AIM helps tap into the profitable accessory sales market and allows Dealers to confidently present accessories without sacrificing time or coordination.

AIM helps customers see the full scope of what’s possible to enhance their lifestyle and make their Toyota vehicle their own.
Increase Profits Just by
Presenting Accessories
Vehicle price is agreed upon.
Customer is offered an opportunity to personalize their vehicle with accessories.
Customer is encouraged to browse the catalog of menu based accessories.
Customer adds items to shopping cart or declines purchase of accessories.
Managers approve the addition to the vehicle price and the AIM automated (dealer specific) work flow alerts are set in motion, notifying all departments of the order status.
All departments enjoy increased profitability, and customers are more satisfied with a personalized vehicle.
Toyota Dealers that execute a process where accessories are consistently presented to new vehicle buyers can generate these results. Dealers that have a successful accessory profit center typically:
  • Price accessories based on competitive installed prices in their market
  • Present accessories to every customer in order for them to personalize their new Toyota
  • Provide consistent incentives to motivate their staff
Key Performance Indicators*
Total Presentations150,862
Total Orders70,575
Total Revenue$54M
Est. Total Dealer Profit$23M
Closing Ratio47%
Avg. Revenue per Presentation$358
Avg. Revenue per Order$766
Avg. Duration of Presentation6:13
*Summer 2019
Launch Your Accessories
Profit Center
The AIM program is implemented on site by a Toyota business partner. They will work with your team to design and implement custom processes and provide process documentation. Train your team on your accessory sales processes and how to use AIM to generate considerable profit. You can even add unlimited “noncompeting” after market accessories to your menu.
  • Order fulfilment data
  • Lost sales tracking
  • Detailed departmental pricing
  • On-demand training videos
  • Can add custom accessories to system
Reporting and Alerts
AIM’s array of reporting capabilities help Dealers manage the full sales process smoothly. Once a customer’s order is entered, team members can see the real-time order status by department, from scheduling to delivery and installation all the way to accounting and profitability. This seamless integration helps make accessories a stand-alone profit center.

AIM works across all departments: Sales, Finance, Parts, Service — even Used Cars. Dealers are able to customize pricing, with real-time updates issued across all teams creating confident pricing externally and internally.
Additional Resources
Our support continues after implementation through consultants returning to dealerships to reinforce training, answer questions and fine-tune processes. Dedicated account managers and help desk resources are also provided.
AIM pays for itself in less than 24 presentations!
Source: Enrolled Dealers from 150,000 customer presentations 1/1/2016-6/4/2019.
Avg. Dealer profit per presentation $150.
For More Information,
Contact Your Toyota District Manager Today!

to schedule your no-obligation demonstration.